Design

DoMyBest Furniture designers may bounce an idea off of a merchandising manager or marketer for an idea for a recliner; often, new products are the result of a design sketch completed by an inhouse designer. Every piece is targeted to sell for a specific price at this point in the design process; the market for the piece is identified; and the new product's fit in the line of products available is determined. Manufacturers of recliners often produce up to 100,000 recliners in a single style, so these companies must be confident that consumers will be drawn to the product.

The designers sketch and submit a prototype for final approval. Full-scale drawings of new products are required by some companies, and this, along with marketing information, is handed off to the product development team so that the new recliner may be devised for full-scale production.

 

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